随着货源供应以及物流体系进一步恢复正常,RAV 4个月的出货量达到难以置信的 6712,这个数据甚至超过了HYUNDAI整个品牌的月度销量。RAV 4的旺销毫无疑问带动了混动车型的整体大幅上扬(+44.9%),与此同时,电动车则出现了18.5%的显著下滑。所以不难预见,以TESLA和BYD为代表的电动车品牌接下来必将展开惨烈的价格战,这也是这一类别唯一的出路,特别是在中国电车产品还将不断大量涌入的背景下。
八月新车销售品牌前20
品牌 | 销量 | 相对去年同期变化 |
Toyota | 21,490 | -3.7% |
Ford | 8890 | +12.6% |
Mazda | 8263 | -2.3% |
Kia | 6903 | +6.0% |
Hyundai | 6211 | -4.6% |
Mitsubishi | 5516 | +11.2% |
Isuzu Ute | 3924 | -16.7% |
MG | 3561 | -33.7% |
Nissan | 3376 | -20.2% |
GWM | 3148 | +9.4% |
Subaru | 3004 | -36.2% |
Volkswagen | 2790 | -25.0% |
Mercedes-Benz | 2518 | +0.3% |
Tesla | 2393 | -27.6% |
BYD | 2021 | +151.7% |
Suzuki | 1975 | +38.1% |
BMW | 1533 | -32.5% |
LDV | 1209 | -33.8% |
Lexus | 1110 | -34.1% |
Chery | 1088 | +43.2% |
从最新的销售数据不难看出,中国车企在澳洲市场的认知度和重要性越来越高,排名前20的品牌中已经出现了五家来自中国的车企,除了早已坐稳品牌前十的MG,长城也逐渐挤掉SUBARU和VW进入前十,BYD和CHERY则是后续成长潜力极高的新生力量。今年下半年的看点集中于MG,覆盖中级及小型SUV两大热门类别的HS和ZS陆续迎来全新换代,而极具运动特质的MG7亦将于明年初来澳,MG若能利用好这一波新车行情,其前景当可上看品牌前五。
从车型类别看,中级SUV仍是本地市场最受欢迎的车型,其次是四驱皮卡、小型SUV、大型SUV、小型车。从产地看,日本和泰国仍是本月所售新车最主要的两个货源地,接下来是中国、韩国和德国。
八月新车销售车型前20
车型 | 销量 |
Toyota RAV4 | 6712 |
Ford Ranger | 5431 |
Toyota HiLux | 4496 |
Isuzu D-Max | 2548 |
Ford Everest | 2273 |
Mitsubishi Outlander | 2188 |
Kia Sportage | 2051 |
Mazda CX-5 | 1927 |
Toyota Corolla | 1855 |
Mazda CX-3 | 1675 |
Hyundai Kona | 1674 |
MG ZS | 1576 |
Hyundai Tucson | 1548 |
Toyota LandCruiser wagon (includes 300 and 76/78 Series) | 1442 |
Kia Cerato | 1406 |
Isuzu MU-X | 1376 |
Mazda BT-50 | 1260 |
Mitsubishi Triton | 1237 |
Nissan X-Trail | 1201 |
Subaru Forester | 1166 |
照惯例还是按车型类别细分为各位呈现本月车市之沉浮。
Micro:(微型车)
Kia Picanto
Fiat 500
Light under $25k:($25,000以下轻型车)
MG 3
Suzuki Swift
Mazda 2
Small under $40k:($40,000以下小车)
Toyota Corolla
Kia Cerato
Hyundai i30
Small over $40k:($40,000以上小车)
MG 4
VW Golf
Subaru WRX
Medium under $60k:($60,000以下中级车)
Toyota Camry
BYD Seal
Mazda 6
Medium over $60k:($60,000以上中级车)
Tesla Model 3
Mercedes-Benz C-Class
BMW 3 Series
Large under $70k:($70,000以下大型车)
Skoda Superb
Citroen C5 X
Large over $70k:($70000以上大型车)
Mercedes-Benz E-Class
BMW 5 Series
Mercedes-Benz EQE
People-movers:
Kia Carnival
Hyundai Staria
LDV MIFA
Sports Under $200k:($200,000以下跑车)
Ford Mustang
Mazda MX-5
Subaru BRZ
Sports Over $200k:($200,000以上跑车)
Porsche 911
Ferrari two-door range
Lamborghini two-door range
SUV Light under $40k:(轻型SUV)
Mazda CX-3
Toyota Yaris-Cross
Suzuki Jimny
SUV Small under $40k:($40,000以下小型SUV)
Hyundai Kona
MG ZS
Mazda CX-30
SUV Small over $40k:($40,000以上小型SUV)
Mercedes-Benz GLA
Volvo XC40
Audi Q3
SUV Medium under $60k:($60,000以下中级SUV)
Toyota RAV 4
Mitsubishi Outlander
Kia Sportage
SUV Medium over $60k:($60,000以上中级SUV)
Tesla Model Y
Lexus NX
Mazda CX-60
SUV Large under $80k:($80,000以下大型SUV)
Ford Everest
Isuzu MU-X
Toyota Kluger
SUV Large over $80k:($80,000以上大型SUV)
Land Rover Defender
BMW X5
Range Rover Sport
SUV Upper Large under $120k:($120,000以下大型越野车)
Toyota LandCruiser
Nissan Patrol
Land Rover Discovery
SUV Upper Large over $120k: ($120,000以上大型SUV)
Lexus GX
Range Rover
Mercedes-Benz GLS
Light Vans:(轻型货运面包车)
Volkswagen Caddy
Peugeot Partner
Renault Kangoo
Medium Vans:(中型货运面包车)
Toyota HiAce
Hyundai Staria Load
Ford Transit Custom
4×2 Utes:(两驱工具车)
Toyota HiLux
Isuzu D-Max
Ford Ranger
4×4 Utes:(四驱皮卡)
Ford Ranger
Toyota HiLux
Isuzu D-Max
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